Why are resolutions so hard to keep?
Of the 57% of UK businesses that made New Year's resolutions last year, 43% had broken them within one month*. It seems that it's easy to devalue long-term rewards when they involve immediate costs and resources.
That's why Envirowise has come up with three golden steps to making – and keeping – environmental New Year's Resolutions in 2008. The beauty of placing environmental best practice at the top of the business agenda is that it can dramatically lower costs and deliver measurable results very quickly. And as the long term benefits include continued costs savings and increased competitive advantage, resolving to improve environmental performance really can be the gift that keeps on giving.
* Health and Safety Executive, January 2006, UK Small Business New Year Resolution Opinion Survey.
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