An introduction to the Environmental Management System standard ISO 14001 and how achieving the standard can particularly benefit the Direct Mail industry. The environmental management of advertising and printing is becoming an increasingly important issue to many companies, in this current economic climate, as companies seek ways to cut costs and minimise waste whilst still communicating with their customers.
The seminar will also explain the implementation steps, timescales, and resources required to achieve certification to the international environmental standard ISO 14001. There will also be guest speakers from:
Direct Mail Industry explaining the advantages in terms of the environment regarding the PAS 2020 standard for advertising campaigns.
Royal Mail will be explaining their Sustainable Mail scheme, whereby following certain criteria can lead to a reduction in postage rates.
Envirowise will be explaining the resources and guidance they are able to provide for the printing and advertising industry, and our speaker from
BSI will be explaining the accreditation process to achieve any business standard.
Who whould attend?
The seminar will be primarily of interest to any company in the printing, advertising and direct mail supply chain however the content of the seminar is relevant to any company that is interested in improving its environmental credentials. With increasing pressure to improve the sustainability of advertising campaigns, and government pressure to reduce the amount of junk mail and waste produced by any company, there has never been a better time to incorporate environmental efficiency into your business plan for 2010.This Environmental Management seminar is aimed at any company that uses direct mail.